Float is a technology company that helps fashion brands lower their return rate solely by analyzing their website with strong software. They have built analytical software that gives data about return rates, and how to leverage their client's apparel webshop's returns.

When we set out to design Float, we knew that we wanted to build software that would help fashion webshops to better understand their return rates. However, Float quickly realized that there were a number of challenges they would need to overcome in order to make our software truly effective.

First, Float and Krause needed to make sure that their software could correctly identify and track return rates for a wide variety of products. This meant building a sophisticated algorithm that could take into account a wide range of factors, from the type of product to the time of year it was purchased.

Second, Float needed to ensure that the software was easy to use and understand. Our team already knew that many fashion webshops were already using complex software to manage their businesses, and we didn't want to add to that complexity. We wanted our software to be intuitive and straightforward.