“From Flipping to Snapping” is a branding treatment by Krause for FLIP.

About Krause Studio

The Client

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FLIP are working within the fields of Art Photography in Denmark.

An art photographer who's traveling the world to shoot the shot that keep your walls interesting. FLIP is a former well-known electronic DJ. FLIP used to flip records, and now he has transitioned into snapping stills. An aesthetic approach when listening to music and scouting locations has always been in the roots. FLIP finds his inspiration by minimalism, colors, edges, and the world. Flip has his existence on Instagram, and get most conversions from that platform.

FLIP's Location
Business industry
Art Photography
Launched at
May 17, 2019

The Symptoms

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In conclusion, business pain-points/symptoms is a useful tool when business consultants and strategic designers excel their services. In our case study, FLIP had the following business symptoms within their industry of Art Photography. We used these symptoms to imprint our creative direction and design decisions to make FLIP strive in their . By addressing these specific pain points, we were able to create a successful design for FLIP.


"Our customers don’t understand how we’re different"

Informational Architecture

"Our visitors can’t find the right information"

SEO Performance

"We don’t show up on Google"


"Our customers don’t trust us"

Outdated Website

"Our brand and website looks outdated"

The Diagnosis

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The Challenge

Starting an art photography business can be a daunting task. There are so many things to think about, from the equipment you need to the types of photography you want to specialize in. And if you're planning on selling your photos online, you'll also need to create a stunning website and online store.

Fortunately, there are plenty of resources available to help you get started. In this article, we'll explore the challenges of being a strategic brand and eCommerce designer for an art photographer. We'll also provide some tips and resources to help you get started.

The results

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Ready to release your brand potential, just like FLIP did?

Book in your free strategy session project to start your journey now. Remember, we're only here to help you business grow and make your brand gain praise.

If you're not completely sold yet, we recommend that you look into more of our cases down below.